As a brand experience specialist, I work across creative disciplines to create experiences and things that matter to client, brand and customer alike, fulfilling outcomes desired by all.
Since working at Interbrand Singapore as a lead creative, the perpetual desire to create more meaningful brand experiences has fuelled a career spanning creative industries, disciplines, B2B, B2C and luxury markets across Europe, the US and East Asia, as a creative leader, problem-solver, strategist, hands-on analogue and digital designer, art director and copywriter.
It’s a ‘soup-to-nuts’ scope of expertise I apply holistically and agnostically, to lead, inspire or work alongside teams of different skill sets to create the joined-up stories, journeys, experiences and things that fulfil desired commercial outcomes, provoke change and ignite dialogue on the way.
I love what I do. Collaborating with, learning from and nurturing talented people; a passion for the new; the next eureka moment; and my unshakeable belief in the power of the crafted design, word, action, image and feeling to move people.