Building brands of value,
from soup to nuts.
from soup to nuts.
Having started his creative career as an award-winning 2D and 3D graphic designer, Matt Percival has since developed multi-faceted expertise in brand strategy, design, advertising, marketing and content creation, enabling him to help businesses grow by realising the full potential and value of their brands.
More creatively, effectively and memorably. To the right people, at the right time, and in the right place.
Since leading international brand design projects at Interbrand in Singapore, experience gained across creative industries and within businesses in Asia, the US and Europe – and within every kind of B2B, B2C and D2C vertical, from crypto and tech, to FMCG or luxury goods and experiences – has evolved into a pan-creative, 'soup-to-nuts' scope of expertise embracing stakeholder management, brand strategy, creative direction and leadership, writing and art direction, crossing every medium and media, from digital to physical.
It enables me to bring creative cohesion, guidance, oversight or hands-on experience to every step of a brand's lifecycle and every brand touchpoint.
From articulating complex business needs as the simple-to-understand propositions and truths that underpin stakeholder consensus, set brands apart within a competitive landscape, or establish new ones. Transforming these narratives into the coherent stories and personalities, distinctive visual and vocal languages, that speak directly to audiences, recognised in nanoseconds. To creating the compelling ‘big ideas’, experiences, campaigns, communities and journeys, that resonate to the points of fulfilment and beyond.
I love what I do. Collaborating with, learning from and nurturing talented people and businesses; a passion for the new; the next eureka moment; and the pursuit of creative excellence, founded on the power of crafted design, word, action and image to move people.
Clients include/
B2C & D2C
ALA Insurance / Avaya / Better Nature / British Airways / Denby Dale Pies / Gordon & MacPhail / Hewlett Packard / HMV / Leon / Levi’s / Microsoft / Prudential / Pfizer / Scottish Provident / SSE / Whyte & Mackay
Arts, culture & media
Arts Council / Crafts Council / British Council / British Museum / Channel 4 / Design Council / Imperial War Museum / National Heritage Board, Singapore / Science Museum / Scottish Arts Council / Traverse Theatre / Tramway / Visit Glasgow / Visit Singapore
Luxury experiences
Ballymore / Champneys / Ettinger / Four Seasons / Hamptons International / Leading Hotels of The World / Liberty / Nobu / Oetker Collection / Raffles Hotel Group / Savills International / Yoo
B2B
Accenture / Amadeus / American Cotton / Arjo Wiggins / Barclays / BMW / BP / Capgemini / Cisco / Cognizant / Hewlett Packard / Leading Hotels of the World / Microsoft / Sage Pay / Standard Chartered / Visa / Vodaphone / Zurich
Sector experience/
AI and technology
Arts and culture
Automotive industry
Banking and financial services
Business services
Charity
Editorial & book publishing
Energy and utilities
Events and exhibitions
Fashion
FMCG, food and drink
Government and public sector
Health and beauty
Hospitality
Luxury goods and experiences
Manufacturing and logistics
Media
Pharmaceutical
Property
Retail and interior design
If you'd like to discuss how I can help your organisation, get in touch.