Creating brands that matter to clients and customers alike, fulfilling outcomes desired by all.
BIG little LDN
We have just revamped the website to house expanding creative and marketing capabilities, and launch a whole new venture – BIG SHOT – aimed at building a team of Gen Z and A researchers and opinion formers.
Working with our illustration-lead brand look and feel is always a pleasure.
As part of a larger project, I was brought in to develop the brand look and feel, and iterate the UX and UI of a concept lifestyle plant retailer app, Bloem. In particular, creating more rewarding user experiences and more opportunities to make informed cross-purchasing decisions, whilst still maintaining a seamless customer fulfilment journey.
As a brand advisor and Creative Director for Samson, a start up developing wearable technology to combat erectile dysfunction, this was a fascinating challenge, developing a brand narrative and meaningful customer relationships in deeply sensitive territory.
To attract investment we brought the user experience to life, developing a working prototype for the wearable tech and the accompanying app that gamified exercises designed to improve erectile function naturally, rewarding the user for their progress – as if the physical changes weren't reward enough!
Rebranding of the glove maker of choice to royalty and the fashion cognoscenti. The project included the development of the narrative, a complimentary retail vocabulary, and a new brand extension – 'Cornelia'.