FOCUSED ON
DELIVERING THE
BIGGEST BANG
FOR BUCK.
DELIVERING THE
BIGGEST BANG
FOR BUCK.
APPROACH/
Strategy first
Your brand is your most powerful growth tool. It's why, whatever we create together, it's strategically-led: focused making it easy for everyone to understand the unique truth and value of your organisation, and how you – and only you – can fulfil the needs and aspirations of your customers.
Big ideas that stick
It's this clarity that enables us to develop the big ideas that stay top of mind. Ideas that can distil complexity, unite organisations under one goal, or allow them to pivot. Ideas that creatively express your distinct competitive advantage – the products, stories, experiences and cut-through campaigns that engage people emotionally, build demand, trust, and unshakeable brand loyalty.
Never doing more than we have to
Or less for that matter. Independence allows us to focus on delivering the greatest ROI. It gives us the flexibility to tailor projects or campaigns to your budgets and timelines, the scale or growth stage of your business, and maximise effectiveness – concentrating on the channels and media where your customers really are.
Bottomless expertise
What's more Independence enables us to build, scale and manage teams of many creative talents, such as videographers, product developers or copywriters, specifically selected to deliver your creative needs.
AI, AI, oh...
We employ AI and automation at every stage of the creative process, from analysis and strategy to creative origination and delivery – but always human intelligence first. We use our expertise to determine where AI adds value, insight and cut-through, and never where it adds to 'the sea of sameness'.
Branding/
Brand audit
Business, stakeholder, competitor and customer analysis, identifying opportunities and strategies for improving brand visibility and value. More importantly, revealing what 'makes you tick'.
Brand positioning
Discovering and articulating the unique position and the cultural truths of your organisation. Translating this into a single-minded, communicable and differentiated value proposition and the tangible personality behind it.
Audience insight
Identify what really matters to your audiences, who they are, and crystallise the synergies between you as a single minded 'big idea' and a messaging architecture that speaks directly to them, giving shape to immediate and future communication strategies.
Brand expression
Crafting the tone of voice, visual language, stories, products, UX, graphics, motion styles and guidelines that ensure your brand is expressed creatively, consistently and relevantly across every digital or physical medium, environment or touchpoint.
Brand launch, campaign & marketing communications
Whether it's an multi-channel campaign, social post, event, website, UI, product, brochure or video – ensuring the look, feel and tone of communications are joined-up across every touchpoint and medium. Campaigns are timelined to effect the biggest possible bang. Creative best practice is established, so that assets can be rolled out to a consistently high standard.
Brand management & guardianship
Brands are neither a fixed point in time, nor set in stone. Scheduling review and analysis of messaging, tone, UX and application styles ensures they respond to rapidly changing audience needs, business strategies, and the ever-changing media or tech landscape.
Design/
Brand identity design & implementation
Print, publishing & packaging design
Corporate communications & reporting
Presentation & investor proposal design
Environmental, 3D & retail design
Wayfinding, exhibition & event design
Experiential, UX, UI & product design
Web, e-commerce & app design
Marketing & advertising/
Print, outdoor and digital advertising
Direct and integrated marketing
Sales promotion & brand activation
Promotional events and popups
Social marketing & content
Video, animation, & photography production
Strategy/
Stakeholder management, workshopping & business mentoring
Brand positioning, value proposition, architecture & messaging development
Cross-channel marketing & campaign development
Design-led thinking
Agile UX & product development
Information architecture & user journey mapping
Audience research & analysis